Audience Feedback

In one lesson we conducted a group showcase for all of the videos as they neared completion, and were asked to offer comments on:

• Synchronisation of the actor
• Camera shots/angles/framing
• Sustained interest
• Pace of the music and linked editing pace
• Narrative
• Target audience
• ....and overall enjoyment!

After looking over the feedback and comments from our audience, we discovered that many liked the pace of the editing as it complements the pace of the song. As a group we were very happy when the audience had only positive points to say on the editing, as we had at times found it difficult to create cohesion between the edits and pace of music. This was because as it was imperative to us to simulate the flow of a real music video, and from the comments we believe we have achieved this.

The other comments were mainly about the narrative and the use of actors, and by reading the feedback we found that the audience fully understand actually the whole narrative not only through the lyrics but also through the on screen visuals. One audience member had an extremely positive response to the the narrative: "Engaging, funny with the use of kid police...good narrative".

We also came across many positive comments about the lighting during the party scene and sex scene in the video. It seems the audience responded well to the interesting display of colours and effects which we used to create ambiance and atmosphere e.g "The lighting is amazing"

Finally, we also received positive feedback about our varied cast, which made the music video more interesting as it stands out from other work in the class which may have only used one or two group members as actors. People were also impressed with the overall performance, including appropriate actor choice for Freddy, his behaviour in character, and the synchronisation of the editing. Therefore we are highly pleased that we carried out our idea well and it worked.

That is not to say we didn't receive any comments recommending things to change. As the screening was to fellow Media Studies students, they were able to give technically-appropriate feedback, such as precise shots that dragged on too long or comments on particular angled shots, which was incredibly useful in perfecting the final product.